The big-box discounters are expanding their wedding-related offerings and promotions as well, in the hopes of luring brides, already comfortable with registering for gifts at the giant retailers, to also consider buying anything from a dress to a cake.
The moves come as the average cost of a wedding has reached $27,852, according to a study by Conde Nast Bridal Media.
Target, already known for its “cheap chic” suits, T-shirts and other items, began offering wedding dresses on its Web site this year for as little as $89.99. That’s a far cry from the thousands of dollars brides routinely spend on the single-use gowns.
Minneapolis-based Target also is offering discounted wedding shoes, veils, gloves, flower girl baskets, guest books and other wedding accessories. Company officials say they have been pleased with sales so far.
“We’re seeing the recognition from our guests that high fashion doesn’t have to mean high price,” spokeswoman Amy von Walter said.
It even talks about Target and Sam's Club on how they are saving couples a few bucks! If you want to read the whole article... follow me!
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